Customer Intelligence

Understand what drives your customers.

Enrich your customer data with Datasys identity, lifestyle, behavioral, and predictive insights to understand who your customers are, what shapes their choices, and what they may need next.

Talk to a data expert

Sarah Johnson

34 Main St, Austin, TX

InterestsIntent

Lifestyle

Demographics

01
See who drives value
See what your most valuable customers have in common by combining purchase history with a richer view of the people behind it.
Purchases
Avg order value: $390
Prediction
Likely to repurchase
02
See what matters
Understand customers beyond their interactions with you, using lifestyle, interests, life events, and signals of changing demand.
Interests
Wellness & fitness
Interests
Wellness & fitness
Age
25-34
03
Find the next opportunity
Use what you learn to prioritize customer segments, identify unmet needs, and guide retention, cross-sell, and market expansion.
Emerging group: 96k people
In market for: running shoes
Prediction: Likely to buy

Customer & market opportunity

See where your next opportunity lies.

Compare your customers with the wider market to find valuable patterns, unmet needs, and room to grow.

Start with a question
Identify what you want to learn: who drives value, which customers have more potential, or where demand is growing.
Build a richer picture
Connect your customer data with relevant Datasys demographics, interests, behaviors, and predictive insights.
Find room to grow
Compare customer groups and markets to reveal gaps in reach, promising locations, and audiences worth a closer look.

Customer insights

Insights your teams can use.

Put customer profiles, market comparisons, and opportunity maps to work in planning, analytics, and audience development.

Output / 01
High Value
Cohort
182K people
Customer profiles
Output / 02
Customer
12.4K
Customers
Market
182K
People
Market comparisons
Output / 03
Opportunity
Opportunity maps
Output / 04
Audience
182K people
Audience segments

Customer results

Growth in a specialist market.

Datasys consumer intelligence helped an accessible mobility retailer attract 775,000 website visitors and drive 15–20% of its total monthly conversions.