Datasys
Platform
Capabilities
Enterprise
Datasys for Media & Advertising
Connect media investment to business results.
Bring audience intelligence, media activity, and business outcomes into a clearer view. Datasys helps advertisers, media owners, and partners reach relevant audiences and understand what follows engagement.
advertisement
Ad seen on CTV
Aug 12
Audience
In-market SUV households
Definition
Auto intent · next 90 days
Excludes
Existing owners
Market
Austin DMA
Size
182K
MatchedAudience
In-market SUV households
MatchedIdentity
In-market SUV households
MatchedActivity
Store visit, 2 days later
MatchedOutcome
Vehicle purchase
Beyond channel reports
See beyond isolated channel results.
Connect audience data, media activity, and sales across teams and partners to understand how engagement translates into business results.
Advertiser owns
Objective
Sell more SUVs in Austin
Key
Campaign ID
Agency owns
Audience
In-market households
Key
Segment ID
Publisher owns
Properties
CTV, display, video
Key
Device ID
Site & app own
Activity
Visits, leads, calls
Key
Visit ID
Retailer CRM owns
Outcome
Orders and sales
Key
Customer ID
Know where your media spend pays off.
Connected media intelligence
Keep audiences and results connected.
Bring audience definitions, execution details, and business records together across the teams involved.
01
Define the audience
Start with the business goal and define who you want to reach, using the identifiers available for your channels.
Objective
Drive SUV test drives
Eligible population
In-market SUV households
Entity level
PersonHouseholdPostalHEMMAIDDeviceDefined size
182K households
02
Keep activity connected
Retain audience criteria, exclusions, timing, and responsibilities as activity moves across teams and systems.
Objective
Drive SUV test drives
At definition
In-market SUV households
Logic
Auto intent AND homeowner
Exclusions
Existing owners
Timing
Aug 1 – Sep 30, 2026
Publisher
Advertiser · Agency · Publisher
Source
Advertisers
03
Understand the results
Connect media activity to sales, bookings, and other business results.
activity
Site visits
Day 1
Day 30
status
Matched
2 visits 1 Purchase
A connected performance view
Insights every team can use.
Keep audience, partner, activity, and outcome details together so teams can evaluate results on the same basis.
Output / 01
Audience definition
Output / 02
Partners & systems
Output / 03
Activity & outcomes
Output / 04
Resolved results
WORK WITH DATASYS
Use the intelligence where you work.
Use Datasys360 to coordinate audiences and measurement, or bring licensed data into your media and analytics systems.
DATASYS360
Operate through Datasys360
Find audiences, activate across channels, and measure results in Datasys360.
DATA & IDENTITY PRODUCTS
Bring Datasys intelligence into your environment
Bring licensed Datasys data and identity into the systems you already use through enrichment, APIs, files, or integrations.
Customer results
Proven across enterprise programs.
A podcast & radio leader generated incremental revenue with Datasys360. Six Flags connected audience activity to revenue across 11 parks and resorts.
explore
Explore the data behind it.
Get a clearer view of media performance.
Tell us which audiences, channels, and business results matter to you. We’ll help you connect the data and measurement around that goal.