Datasys
Kia turns intelligence into $2.1B.
Read the story$2.1B
Est. revenue
48,652
Conquest sales
Platform
Capabilities
Enterprise
DATASYS360 · AUDIENCE INTELLIGENCE
The next customer is taking shape before they enter your CRM.
New demand shows up in behavior, movement, purchases, and changing needs—not just demographic fields. Datasys360 connects those signals to persistent identity so you can find the right people and businesses.
Find Your Next Audience
From market signals to audiences ready for action.
Discover
Resolve
Refine
ActivateSTATIC SEGMENTS MISS A MOVING MARKET
Know who's entering the market—not just who's on a list.
A static segment tells you who fits a description. Datasys360 goes further: which people or businesses are showing new demand, where that demand is concentrated, and which prospects resemble your best customers. See the size and shape of the opportunity before deciding who belongs in the audience.
Market intelligence
Illustrative audience
New to market
420K
High-intent prospects
96K
Lookalike prospects
180K
Top market
Texas
DISCOVER. SIZE. REFINE. SAVE.
Explore the market. Build the audience.
Read the consumer market
Explore B2C audiences through consumer, household, purchase, automotive, location, lifestyle, and intent data. Combine the signals that matter to your goal, then see how each choice changes the audience.
Find manufacturers in Texas
Read the business market
Build B2B audiences using geography, company category, industry, firmographics, and contact intelligence. Move from broad market mapping to the companies and people most relevant to the objective.
Find the geography where demand concentrates
Explore opportunity by state, political district, DMA, ZIP, carrier route, SCF, radius, and multiple radii. Turn location from a delivery setting into a layer of market intelligence.
Build with operating control
Combine criteria with AND/OR logic, household-level controls, in-market signals, quantity estimates, and saved counts. Make the audience sophisticated without making the workflow fragile.
FROM QUESTION TO WORKING AUDIENCE
Discover it. Size it. Refine it. Save it.
01 —Frame the outcome
Start with the result, market, or behavior you want to influence.
AI-ASSISTED AUDIENCE BUILDING
AI that shows its work.
Tell Datasys360 who you're looking for. The Count Agent turns your request into editable criteria and an estimated audience count. Your team can see the logic, refine the audience, and save it for action.
Example question
“Find likely SUV buyers near these dealerships. How many total?”
What becomes visible
The signals, geography, and criteria behind the estimated total—ready for your team to adjust.
CUSTOMER RESULT · RENT-A-CENTER
$30M+ in incremental revenue. 12X ROAS.
Consumer intelligence and predictive modeling expanded acquisition beyond the existing customer file.
Explore customer storiesONE ENGINE. VERY DIFFERENT MARKETS.
Know your customers. Read the market.
Find net-new demand
Look beyond the CRM to the people and businesses signaling need before they identify themselves to your brand.
Understand and enrich customers
Resolve first-party records, add market context, and identify the traits and signals that separate high-value customers from the rest.
Build conquest and competitive audiences
Find consumers showing ownership, visitation, category, switching, or in-market signals relevant to competitive growth.
Reach specialist populations
Combine broad proprietary scale with automotive, property, CPG, political, life-event, and other purpose-built intelligence.
Power local and distributed growth
Build repeatable audience strategies across regions, locations, markets, partners, or business units while maintaining enterprise control.
case studies
Featured
Your customer file is only the beginning.
Datasys360 connects your first-party records with persistent identity and Datasys market signals. Understand the customers you have, find the demand you don't yet see, and build an audience ready for action.