Datasys
Platform
Capabilities
Enterprise
Identity Graph & Linkage
Know the people behind your data.
Datasys connects offline and digital identifiers to persistent person and household profiles. Unify records, enrich customer data, and connect activity to business results—in Datasys360 or your own systems.
Identity arrives in pieces
Bring fragmented identities together.
Your customer database, digital channels, and transaction records may all recognize the same person differently. Separate records make it harder to understand customers and see the full picture.
Datasys connects those identities at the person, household, or device level, giving your teams a consistent foundation for enrichment, audience building, and measurement.
Carlota De Jong
Identifiers connected
- Postal Address1284 Willow Creek Dr
- Hashed emaila83f...d9e1
- Mobile/Device IDAEB42...9F
- CTV IDCTV9...K3L
Identity coverage
Connect offline and digital identity.
Bring postal records, hashed emails, mobile IDs, and connected TV identifiers into a common identity framework—with clear relationships between people, households, and devices.
NameJane Miller
Address1284 Willow Creek Dr
LocationAustin, TX 78704
HouseholdHH_7F3A2C9E
Postal identity
Connect names and postal addresses to person and household profiles, bringing offline records into your connected customer view.
jane.miller@email.com
a83f...d9e1Hashed email identity
Link customer records and digital activity through hashed email addresses, supporting audience activation across compatible platforms.
AEB42...9FMobile (MAID)
91CD...72ADesktop
7F31...B8CTablet
Mobile and device identity
Connect mobile advertising IDs and other device identifiers to understand relationships across devices and reach your audiences.
CTV identityCTV-84F2...K3L9
CTV identity
Connect CTV identifiers with household and device relationships to support audience activation and measurement.
Address
HEM
Device ID
CTV ID
Identity
Person and household structure
Keep a consistent view of people and households as contact details and devices change.
How linkage works
Turn identifiers into connected profiles.
Start with the records you have and the relationships your business needs. Datasys prepares the data, resolves identities, and delivers connected records for use in Datasys360 or your own systems.
1. Define your identity needs
Identify the people, households, or devices you need to connect and how your business will use the results.
2. Prepare your records
Standardize identifiers, identify duplicates, and check record quality to create a consistent starting point for linkage.
3. Connect verified identifiers
Use verified identifiers to establish deterministic relationships between records, with unresolved records kept distinct.
4. Keep identity current
Update relationships as identifiers change or expire, with refresh schedules and privacy controls built around your requirements.
5. Deliver connected data
Use the results in Datasys360 or receive enriched records, linked identifiers, or graph data for your own systems.
Linked
Deterministic identity
Build on verified connections.
Datasys uses verified identifiers to connect records to people and households. Customer attributes, observed behavior, and predictive insights add context while remaining distinct—so your teams understand what the data establishes and how to use it.
Identifiers
Behavior
Attributes
Propensity
Identity in action
Put connected identity to work.
Use a consistent view of people and households across customer data, audiences, analytics, and measurement.
01
Enrich customer data
Add selected Datasys attributes to your first-party records to build a fuller view of customers and prospects.
02
Connect your systems
Link customer identifiers across CRM, loyalty, analytics, and other platforms so teams can work from a consistent identity.
03
Unify your audiences
Bring duplicate and fragmented records together so audience building and analysis reflect people and households, not disconnected records.
04
Connect activity to outcomes
Connect engagement and exposure data with purchases, subscriptions, and revenue to support business-outcome measurement.
Enterprise fit
Built for your environment.
Your identity needs depend on the data you hold, the systems you run, and the decisions you need to make. We’ll configure the right approach around:
- The people, households, or devices you need to recognize
- The identifiers and data sources you already use
- Delivery into Datasys360 or your own systems
- Coverage, refresh schedules, and privacy requirements
Together, we’ll define success and evaluate the results against your business needs.
Connect your customer data.
Tell us what you need to connect and where you want to use the results. We’ll recommend the right identity and linkage approach for your business.