Datasys
Kia turns intelligence into $2.1B.
Read case study$2.1B
Est. revenue
48,652
Conquest sales
Platform
Capabilities
Enterprise
Datasys Data & Identity Products
The market, delivered as data.
Give your business a broader view of people, behavior, and emerging demand. Datasys data products bring proprietary intelligence into Datasys360 or directly into your analytics, AI, and enterprise systems.
See beyond the enterprise record
See beyond the customers you know.
Your own data shows how customers interact with your business. Datasys adds a wider view of who they are, how their behavior is changing, and where new demand is emerging.
Connect that intelligence to your existing records, explore new markets, and find opportunities your customer file cannot reveal.
The data portfolio
Find the data for your next decision.
Understand your market, uncover demand, connect identities, and predict what comes next. Explore the data products behind each decision.
- Consumer
- Lifestyle
- Contact
- Household
- Purchase
- Firmographics
- Demographics
- Company
- Property
Understand your market
Understand the people, households, and businesses that make up your market. Combine demographic, lifestyle, purchase, and business intelligence to size opportunities, compare markets, and build a richer view of customers and prospects.
- Consumer and household attributes
- Business and contact intelligence
- Property and dwelling
- Purchase history
- Geography & market data
- VIN
- •••••••••••123456
- Model
- Toyota RAV4
- Ownership status
- Owned
- Service history
- 3 service events
Illustrative vehicle record
Go deeper in your industry
Get the detail that matters in your industry—from vehicle ownership and service history to property, CPG purchases, and life events. Specialized data helps you understand the circumstances shaping customer needs and buying decisions.
- Automotive
- Property
- CPG & transaction data
- Life events
- Political and advocacy
- Specialty audiences
Detecting market signals…
Spot emerging demand
Recognize changing interests and emerging demand through digital activity, content consumption, movement, media, and purchase signals. Add timely context to customer profiles and discover opportunities beyond your existing audience.
- Digital activity
- Location & visitation
- Media and device activity
- Commerce and ownership change
- Intent signals
Connect identities and predict behavior
Connect fragmented records across people, households, and devices. Add predictive attributes, propensity scores, and modeled audiences to understand likely behavior and prioritize the opportunities that matter to your business.
- Identity graph and linkage
- Hashed emails
- Mobile advertising IDs
- Device & CTV IDs
- Predictive attributes
- Propensity scores
- Modeled audiences
Data quality
More than raw data.
Datasys does the work that makes data useful: bringing sources together, checking quality, and connecting records to the people and markets they describe.
Standardize the data
Bring records, identifiers, and signals into consistent formats while preserving the context that makes each useful.
Evaluate source quality
Our Smart Indexing Engine evaluates source quality and performance. A 120-point verification process adds another layer of quality control.
Build for the use case
Connect identity, interpret signals, and develop predictive insights, then deliver the datasets, attributes, or audiences your business needs.
Built around your business
Put Datasys data to work.
01
Work in Datasys360
Discover audiences, activate across channels, and measure results in Datasys360, with the data and intelligence built in.
02
Enrich your data
Add identity, customer attributes, behavioral signals, and predictive insights to your existing records for a richer view of customers and prospects.
Enriching records…
03
License the data you need
Bring selected datasets into your analytics, AI, and enterprise systems. We’ll help define the right files, APIs, or integrations for delivery.
Datasys360
The data behind the platform.
Datasys360 brings this intelligence together for audience discovery, activation, and measurement. The same data foundation is available to power your own systems—giving your enterprise the choice to use the platform, license data independently, or combine both.
Find the data your business needs.
Tell us what you want to achieve and where you need the data. We’ll recommend the right data products, enrichment options, and delivery approach.