Datasys
Podcast & radio leader drives $45M+.
Read case$45M+
Incremental revenue
Platform
Capabilities
Enterprise
Built for Media Companies & Publishers
Turn audience insight into advertiser value.
Help advertisers reach relevant audiences and understand the business results. Datasys360 combines audience intelligence, coordinated workflows, and measurement across your properties, markets, and teams.
Advertiser program
SUV Campaign
Objective
Increase consideration
Audience
SUV Intenders
Flight
Q4 2026
Status
Active
Audience
182K People
SUV Intenders
Properties
3 active
News, Sports, Finance
Advertiser evidence
Matched conversions
8,420
Incremental lift
+24%
Across properties and teams
Keep complexity behind the scenes.
As advertiser programs grow across properties and markets, teams need
consistent audiences, clear responsibilities, and reporting they can trust.
Advertiser Question
Reach SUV Intenders
DATASYS360
Identity- Audience
- Signals
Enrichment
Business Evidence
Matched activity and outcomes
Give your teams a shared way to turn advertiser goals into measurable programs.
From brief to results
Run advertiser programs with confidence.
Use better audience intelligence and consistent workflows to support every advertiser program.
Understand the audience
Combine your audience records with Datasys identity, behavioral signals, and predictive insights to support the advertiser’s goal.
Coordinate execution
Keep audience definitions, assignments, exclusions, and approvals aligned across properties and teams.
Show business impact
Connect program activity to sales, bookings, and other outcomes so advertisers can understand the results.
Coordinated media operations
Bring your teams
into sync.
Give teams a consistent audience, clear ownership, and access to the results they need.
01
A shared audience
Recognize the audience across identifiers and keep its definition consistent across programs.
Audience
SUV Intenders
182K people
Identifiers
EmailDevice IDPostalHousehold
Properties
NewsSportsFinanceLifestyle
Identity data
PersonHouseholdDemographicsBehaviour
Programs
Campaign ACampaign BRetentionRegional
02
Clear team ownership
Assign responsibilities and permissions so each team knows what it can access, approve, and activate.
Approved Audience
SUV Intenders
182K people
Approved
Shared across teams
Controlled access
News
Audience packages
Content alignment
Program setup
Sports
Campaign activation
Sponsorship
Audience expansion
Finance
Advertiser programs
Account planning
Performance review
03
Results advertisers can use
Go beyond engagement reporting to connect program activity with sales, bookings, and revenue.
Campaign Activity
SUV Campaign
182K people
News
Audience packages
Sports
Campaign activation
Finance
Advertiser program
Matched Outcome
Vehicle purchase
$48,200 value
Your program at a glance
Keep every program connected.
Keep the advertiser goal, audience, team responsibilities, and results together throughout the program.
Output / 01
Goals & audiences
Output / 02
Properties & teams
Output / 03
Controls & activity
Output / 04
Reporting & results
Podcast & Radio Leader
Built for enterprise media operations.
A podcast & radio leader generated $45M+ in incremental revenue with Datasys360.
WORK WITH DATASYS
Choose how you work.
Run advertiser programs in Datasys360 or bring licensed data into your existing systems.
DATASYS360
Operate through Datasys360
Find audiences, activate across channels, and measure results in Datasys360.
DATA & IDENTITY PRODUCTS
Bring Datasys intelligence into your environment
Bring licensed Datasys data and identity into the systems you already use through enrichment, APIs, files, or integrations.
explore
Explore the data behind it.
Bring more value to your advertisers.
Tell us how your teams serve advertisers today. We’ll show you where Datasys360 can strengthen audience intelligence, coordination, and measurement.