Datasys
Rent-A-Center finds its next customers.
Read case$30M+
Incremental revenue
12X
Return on ad spend
Platform
Capabilities
Enterprise
Datasys for Retail & Consumer Goods
Know more about your next shopper.
Understand shoppers beyond the transactions you already see. Datasys combines consumer, household, purchase, and behavioral intelligence to help retailers and consumer-goods brands identify demand, reach relevant audiences, and measure business results.
Household
2 adults
1 child
Basket
Grocery
Personal care
Place
Austin, TX
Trade area
Sale
Recent purchase
In-store & Online
Beyond your own transactions
See the shopper beyond your own data.
Add Datasys purchase, household, and behavioral insights to your customer or category data to find new shoppers and spot demand beyond your own sales.
Retailer
Customer insights
Customer and transaction history
Purchase behavior and basket
Store and channel activity
CPG Brand
Category insights
Category and product interest
Market and competitive context
Partner and campaign data
Datasys Intelligence
Connected shopper view
Identity
Signals
Household
Place
Find new shoppers and untapped demand.
Understanding shopper demand
Connect the signals behind demand.
Understand the household, recognize changing interests, and connect activity to purchases and other business results.
01
Know shoppers
Connect customer records with household and purchase insights to understand who buys and what they buy.
IdentityHouseholdContext02
Recognize demand
Use category interests, purchases, digital activity, and location insights to see where demand is emerging.
PurchaseGeographyBehaviorCategoryDemandTrendsInterests03
Connect the results
Connect audience and campaign activity to purchases and revenue to see what drives sales.
RetailerMeasure
- New customers
- Repeat purchases
- Store and online sales
- Revenue by campaign
Connect
- Customer audiences
- Campaign activity
- Store visits
- Transactions
CPG brandConnect
- Category audiences
- Campaign activity
- Retail transactions
- Product purchases
Measure
- New-to-brand buyers
- Purchase frequency
- Product sales
- Revenue by campaign
Shopper intelligence in action
A clearer view of shopper opportunity.
Identify high-value households, compare local markets, and build audiences based on category interest and buying behavior.
Output / 01
Customer & household insights
Output / 02
Trade-area opportunities
Output / 03
Category demand
Output / 04
Shopper audiences
Rent-A-Center
Consumer intelligence that drives growth.
Rent-A-Center used predictive scoring and lookalike modeling
to find and engage new customers.
Built around your business
Turn shopper insight into action.
Use shopper intelligence to guide customer acquisition, category growth, and expansion into new markets.
Set the goal
Start with your customer records or define the category, market, and audience you want to understand.
Find the opportunity
Combine purchase, category, behavioral, and predictive insights to prioritize relevant shoppers and markets.
Act and learn
Reach shoppers through Datasys360 or bring Datasys data into your systems, then measure the sales and revenue your campaigns generate.
WORK WITH DATASYS
Use the data where you work.
Use Datasys360 for audiences, activation, and measurement, or bring licensed intelligence into your existing retail and category analytics.
DATASYS360
Operate through Datasys360
Find audiences, activate across channels, and measure results in Datasys360.
DATA & IDENTITY PRODUCTS
Bring Datasys intelligence into your environment
Bring licensed Datasys data and identity into the systems you already use through enrichment, APIs, files, or integrations.
explore
Explore the data behind it.
Reach your next customer.
Tell us which shoppers, categories, or markets you want to understand. We’ll help you choose the data and audience approach that fit your business.