Datasys
Rent-A-Center finds its next customers.
Read case$30M+
Incremental revenue
12X
Return on ad spend
Platform
Capabilities
Enterprise
Audience Discovery
Find your next high-value customers.
Reach beyond your customer file to find people with the interests, needs, and buying signals that matter to your business. Datasys combines identity, behavioral data, predictive models, and AI to help you build audiences around the outcomes you want.
01
Define value
Decide what a valuable customer looks like for your business, from a first purchase to repeat revenue or long-term loyalty.
San Francisco, CA, USA
Next 90 days
High purchase intent
Existing subscribers
No
02
Find demand
Combine customer traits with recent behavior and predictive insights to identify people with stronger potential.
SignalAudience · Travel > Marriott
481 signals
- Signal
Audience · Travel > Marriott
481 signals
- Signal
Audience · Travel > Marriott
481 signals
- Signal
Audience · Travel > Marriott
481 signals
- Signal
Audience · Travel > Marriott
481 signals
DESCRIPTIVE │
customer ID
C10482
email
alex.morgan@email.com
transaction history
12 transactions
household
last transaction
Vehicle
03
Build the audience
Refine your criteria, compare audience sizes, and apply exclusions before saving the audience for activation or further analysis.
88High purchase intent92High purchase intent
Relevance beyond demographics
Reach the people who matter.
Demographics tell you who people are. Research, purchases, and life events help reveal what they may need next. Datasys brings those signals together to help you focus on people with stronger potential.
High value
Audience
Focus your investment where interest and opportunity meet.
Audience building in Datasys360
Build audiences around your goals.
Explore the market, refine who you want to reach, and prepare your audience for action in Datasys360.
Set the goal
Start with a business outcome, target market, and customer profile. Use your best customers as a starting point when relevant.
Refine with Datasys AI
Describe who you want to reach in plain language. Datasys AI turns that intent into audience criteria your team can inspect, refine, and put to work.
Prepare for activation
Prioritize the segments with the strongest potential, apply exclusions, and save the audience for your selected channels.
Your audience at a glance
A clear view of
who to reach.
See who is included, why they qualify, and how the audience supports your goal.
Output / 01
Target population
182K
People
Audience size
Output / 02
Included
SUV intenders
182k people
Excluded
Existing users
Criteria & exclusions
Output / 03
Included
Activity
Model
Outcome
92
High
Predictive scores
Output / 04
Saved
Audience
24k people
Audience goal
Vehicle purchase
Saved audiences
Customer results
Audience intelligence
that drives growth.
Rent-A-Center used Datasys consumer data, predictive scoring, and lookalike modeling to find and engage new customers.
INSIDE DATASYS360 OR INSIDE YOUR ENVIRONMENT
Datasys intelligence, your way.
Use Datasys360 or bring the data and identity behind it into your existing systems through enrichment, APIs, files, or integrations.
DATASYS360
Operate through Datasys360
Find audiences, activate across channels, and measure results in Datasys360.
DATA & IDENTITY PRODUCTS
Bring Datasys intelligence into your environment
Bring licensed Datasys data and identity into the systems you already use through enrichment, APIs, files, or integrations.
explore
Explore the data behind it.
Find your next growth audience.
Tell us who you want to reach and what growth means for your business. We’ll help you identify the data, signals, and audience approach that fit.
