Datasys
WITHOUT A CONNECTED FOUNDATION: Different systems count the same person differently
WITH DATASYS360: Persistent identity creates continuity across systems and workflows
Platform
Capabilities
Enterprise
DATASYS360 · DATA & IDENTITY FOUNDATION
Your enterprise doesn't need another customer profile. It needs the market attached.
Your systems already know something about your customers. The harder problem is continuity: knowing which offline and digital signals belong to the same person or household, which inputs deserve weight, and what the wider market is doing around them.
Datasys360 links first-party records with postal identity, hashed emails, MAIDs, device identifiers, CTV identifiers, and Datasys proprietary intelligence. The profile doesn't replace your warehouse or master-data system. It gives every downstream decision a durable, addressable thread and a much wider field of view. The result is a durable basis for knowing which records belong together, how identity persists as identifiers change, and what verified market context belongs around it
Sarah Johnson
34 Main St, Austin, TX
a8f4c92...
device_78291...
Customer #48291 — $2,400 lifetime spendIDENTITY IS NOT A MATCHING EXERCISE
A signal without identity is noise. Identity without context is just a record.
Enterprises collect fragments: a postal address here, a hashed email there, a mobile identifier, a connected-TV exposure, a transaction, a change in behavior. On their own, each fragment tells a narrow story. Stored in separate systems, they tell competing ones.
Datasys360 resolves and links those fragments, then surrounds them with the market context needed to understand what is changing. The same person- or household-level thread can remain addressable as a record moves beyond the foundation.
Behaviour
Activity
Device
Segment
Behaviour
Geography
Exposure
Household
signals
MARKET CONTEXT
FROM FRAGMENTS TO PERSISTENT INTELLIGENCE
One person. Many identifiers. One connected thread.
SignalsBehaviour
Activity
Device
Segment
Connect the physical and digital world
Link postal identity, hashed emails, mobile advertising IDs, device identifiers, CTV identifiers, and other addressable signals at the person and household level. See the relationship between records that were never designed to recognize one another.
Email 1
Email 2Preserve continuity as identifiers change
Devices turn over. Emails change. Cookies disappear. Persistent linkage keeps intelligence connected across the identifiers and environments an enterprise uses to understand, reach, and measure its market.
ConsumerPropertyAutomotiveBehaviorMovementHouseholdIntentTransactionBusinessAdd the context first-party data cannot see
Enrich known records with Datasys consumer, business, automotive, property, household, transaction, movement, intent, and behavioral intelligence. Understand the customer in your file—and the addressable market beyond it.
File enrichment
API
Delivery
Keep the foundation usable
Use the connected identity inside Datasys360 or deliver approved data and identity products through enrichment, APIs, files, and configured delivery. Persistence matters because the identity remains usable beyond the moment it was resolved.
BETTER DECISIONS START BEFORE THE INTERFACE
Data has to earn the right to influence the answer.
Datasys data machinery transforms, classifies, scores, validates, and verifies information before it becomes operational intelligence.
120-point verification
A 120-point verification process strengthens the data foundation before it reaches audience and decision workflows.
Source intelligence
Source scoring weighs validation and historical performance, giving stronger signals more influence over future decisions.
PROPRIETARY SCALE, MADE OPERATIONAL
Give every identity a wider field of view.
- U.S. digital market reach
- 79%
- Consumer & business records
- Billions
- Behavioral signals
- Trillions
- Persistent identity
- Person-level
Consumer and business data, behavioral and transaction signals, and specialist intelligence across automotive, property, CPG, political, and life events power Datasys360. The same intelligence is available independently through enrichment, APIs, files, and licensing.
BEFORE & AFTER
Connected identity changes the picture.
WITHOUT A CONNECTED FOUNDATION
WITH DATASYS360
WITHOUT A CONNECTED FOUNDATION: First-party data ends at the edge of the customer file
WITH DATASYS360: Proprietary intelligence reveals the market surrounding it
WITHOUT A CONNECTED FOUNDATION: Identifiers drift as devices and contact points change
WITH DATASYS360: The person- or household-level thread preserves continuity across changing identifiers
WITHOUT A CONNECTED FOUNDATION: Enrichment adds isolated fields with little context
WITH DATASYS360: Datasys intelligence adds behavioral, intent, movement, transaction, and specialist market context
WITHOUT A CONNECTED FOUNDATION: Identity work is trapped in one application
WITH DATASYS360: Approved data and identity products can be used inside Datasys360 or delivered through enrichment, APIs, files, and configured delivery
CUSTOMER RESULT · ACURA
Website traffic rises 40% in three months.
Datasys audience intelligence helped Acura increase website traffic and earn a top national ranking within the brand.
Explore customer stories
INSIDE DATASYS360 OR INSIDE YOUR ENVIRONMENT
Datasys intelligence, your way.
Use Datasys360 or bring the data and identity behind it into your existing systems through enrichment, APIs, files, or integrations.
DATASYS360
Operate through Datasys360
Use Datasys data and persistent identity as the basis for the platform's audience, activation, and measurement capabilities.
DATA & IDENTITY PRODUCTS
Bring Datasys intelligence into your environment
License selected data and identity products through enrichment, APIs, files, or configured delivery. Add the intelligence to an existing customer-data, analytics, product, or decision workflow without replacing the architecture you already run.
case studies
Featured
Kia turns intelligence into $2.1B.
Read the story$2.1B
Est. revenue
48,652
Conquest sales
Bring us the identity problem your current stack cannot resolve.
Tell us where your customer view falls short. We’ll show you how Datasys can connect the right records, add a wider view of the market, and put that intelligence to work in Datasys360 or the systems you already use.