Datasys

DATASYS360 · ENTERPRISE DATA & AI PLATFORM

See where demand is forming. Know who is behind it.

Datasys360 combines proprietary data, identity, and AI to help you discover new audiences, activate across channels, and see what drives revenue. Every result brings a clearer view of where to go next.

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Datasys intelligence at enterprise scale.

Ford, Microsoft, American Airlines, Honda, MetLife and Mastercard
Our customers

U.S. digital market reach

Consumer & business records

Behavioral signals

Persistent identity

BEYOND THE REARVIEW MIRROR

See beyond your customer file.

Your customer data tells you who you already know. Datasys360 connects that knowledge with identity, behavior, and intent from across the market—revealing new audiences and emerging demand.

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A woman in a café smiling at her phone

Where is meaningful demand appearing beyond the people we already know?

Who is addressable behind that movement?

What business outcome would tell us the decision mattered?

INTELLIGENCE IN ACTION

From market movement to measurable outcome.

Understand the market, find your audience, and put that intelligence to work. Use what happens next to make the next decision better.

  1. Resolve and read the market

    Connect postal identity, hashed emails, MAIDs, devices, CTV IDs, and addressable signals into durable person- and household-level profiles.

    A woman in headphones on her phone, with people, household and customer record cards
  2. Find the opportunity

    Read behavior, intent, movement, transactions, life events, ownership, business activity, and performance together to reveal who is likely to act next.

    A US signal map sized to 2.8M addressable, with criteria and segment panels
  3. Put the intelligence to work

    Carry the same audience logic, scoring, market context, timing, and controls into governed destinations and deployment workflows.

    A network linking audience definition, permissions, suppressions, assignments, timing and testing
  4. Bring back the evidence

    Connect activity to sales, bookings, purchases, conversions, and revenue—then use the evidence to improve the next market decision.

    A smiling man beside sales, bookings and revenue totals and a matched-outcome chart
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THE MACHINERY BEHIND THE INTELLIGENCE

A deeper view of the market starts with better data machinery.

Identity that persists

Fragmented offline and online identifiers become a durable view of people and households across changing devices and channels.

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VERIFICATION POINTS

Data that earns its weight

Source scoring, validation, and historical performance modifiers ensure stronger signals carry more influence.

Propensity tied to action

Attributes combine with behavior, timing, and prior outcomes to surface the likely next action—not just a category match.

ONE INTELLIGENCE FOUNDATION.
TWO WAYS TO USE IT.

Put Datasys intelligence to work here—or bring it into your environment.

Datasys data and identity products power Datasys360 and can also be licensed independently through enrichment, APIs, files, and configured delivery.

Data & Identity

Consumer and business intelligence, the Datasys Identity Graph, linkage, persistent profiles, and enrichment.

Signals & Predictive Intelligence

Clickstream, intent, movement, transactions, CTV intelligence, behavioral indicators, and modeled propensity.

Specialized Market Intelligence

Automotive, property, household, CPG, political, advocacy, life-event, and other purpose-built datasets.

THE DECISION ENGINE INSIDE DATASYS360

AI that starts with the market, not just the prompt.

Datasys AI is the decision layer across Datasys360—grounded in proprietary data, persistent identity, market signals, predictive scoring, activation history, and measured outcomes.

Detect opportunity before it becomes obvious

Read changes in intent, behavior, movement, identity, and market composition together.

Turn a growth objective into a market strategy

Assemble and score the relevant market; recommend audience, destination, timing, and frequency.

Make every outcome improve the next move

Learn which signals mattered and sharpen what Datasys360 recommends next.

BUILT FOR ENTERPRISE

Built for the way your enterprise operates.

Give teams the intelligence they need with the controls your business requires. Datasys360 brings permissions, approvals, configurable workflows, and integrations together across teams and business units.

The Datasys360 console running inside an approved enterprise workflow

CUSTOMER RESULTS

The advantage shows up in the numbers.

Podcast & Radio

in incremental revenue with Datasys360.

Rent-A-Center

return on ad spend, with $30M+ in incremental revenue.

KIA

in estimated vehicle revenue from 48,652 conquest sales across five regions.

SIX FLAGS

See what drove revenue.

Datasys intelligence at work across 11 parks and resorts.

revenue

new tickets & bookings

Explore customer stories

The next customer is already signaling.

Bring us the market question your current systems cannot answer. We will show you how Datasys360 connects the signal to the identity, the opportunity, the action, and the business outcome.

Request a Datasys360 Demo

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