Datasys
Platform
Capabilities
Enterprise
Digital Signals & Intent
See demand taking shape.
Datasys turns research, content, commerce, and location activity into intelligence about changing interests and emerging demand. Use it to prioritize audiences, understand market shifts, and inform decisions in Datasys360 or your own systems.
The market moves between transactions
Add behavior to the picture.
Profiles describe people and businesses. Signals reveal changing interests, rising category attention, and shifts in shopping, visitation, and ownership.
Datasys draws on trillions of behavioral, intent, and movement signals, including more than 500 billion foot-traffic observations. We organize that activity by context, timing, and strength to help you recognize meaningful changes.
Signals
Intent
Movement
Context
Behavior
From behavior to insight
Turn activity into intent intelligence.
Datasys adds context to observed activity, identifies meaningful patterns, and develops intent indicators that help your teams focus on emerging opportunities.
Observation
Capture activity such as category research, content consumption, a store visit, or a purchase.
What it tells you
What happened, when it happened, and the context available from the source.
Signal
Add timing, frequency, and category context to distinguish isolated activity from a meaningful pattern.
What it tells you
Where interest is growing, shifting, or becoming more concentrated.
Intent indicator
Combine relevant signals and predictive analysis to identify likely demand within an audience or market.
What it tells you
Which audiences to prioritize based on likely demand.
Signal intelligence
A broader view of demand.
Understand what people research, where they go, what they buy, and how they engage. Datasys brings these signals together to help you identify opportunities across audiences, categories, and markets.
Research and content activity
- Data inputs
- Clickstream · search feeds · category research · content consumption · online-activity indicators
- Insight
- See which topics and categories are attracting interest—and how that interest changes.
- Business uses
- Market intelligence · product planning · audience strategy · model features · category trend analysis
Movement and place activity
- Data inputs
- Geospatial signals · observed visitation · market-level foot traffic · movement patterns
- Insight
- Understand where people go and how visitation patterns change across locations and markets.
- Business uses
- Location planning · market comparison · visitation analysis · demand planning · model inputs
Commerce and ownership activity
- Data inputs
- Purchase and transaction indicators · vehicle ownership, lease, transfer, service, and repair-order activity · property and household changes · life-event indicators
- Insight
- Recognize purchases, ownership changes, and life events that can create new demand.
- Business uses
- Category strategy · product intelligence · lifecycle analysis · opportunity sizing · predictive features
Media and device activity
- Data inputs
- CTV activity · device-linked activity · eligible media-consumption indicators
- Insight
- Understand how audiences engage with media across connected TVs and other devices.
- Business uses
- Media intelligence · audience analysis · frequency and exposure studies · model inputs · outcome evaluation
Modeled intent
- Data inputs
- Signal combinations · recency · frequency · direction of change · category context · historical performance
- Insight
- Identify audiences showing patterns associated with likely demand.
- Business uses
- Audience development · prioritization · market monitoring · product recommendations · predictive models
Visitors
How Datasys develops signals
Find the patterns that matter.
01
Capture activity
Record what happened, when it happened, and the source behind it.
02
Add context
Organize activity by category, recency, frequency, and strength to distinguish a passing interaction from sustained interest.
03
Identify meaningful patterns
Compare activity with relevant historical and market patterns. Datasys scoring and validation help identify the signals most useful for your business.
Data freshness
Every signal has its own clock.
Research activity can change quickly. Ownership and transaction records follow different timelines. Datasys defines the coverage, history, and refresh schedule for each signal product so your teams understand what the data represents and how current it is.
Clear terms for responsible use.
Datasys defines permitted uses and privacy requirements for each product. Sensitive applications require additional review. These products are not intended for credit, employment, insurance, housing, or other eligibility decisions.
We’ll help you answer:
Where does the data come from?
What business question can it help answer?
How are meaningful changes identified?
How much history is available, and how often is it refreshed?
Which markets and audiences are covered?
What does each record represent?
Is the output observed, linked, aggregated, or modeled?
Automotive intelligence
Spot the next buying cycle.
Combine vehicle ownership, lease, and service data with research and shopping signals to understand where replacement demand may be emerging.
Datasys automotive intelligence helps you prioritize audiences, identify conquest opportunities, and plan around changing buyer needs.
Use signals where you work.
Bring signal intelligence into Datasys360 or license data for your own systems. We’ll define the right product, delivery method, and refresh schedule around your use case.
Find the signals that matter.
Tell us which audiences, markets, or business questions you want to understand. We’ll help you choose the signal data and delivery approach that fit your goals.