Datasys
Kia turns intelligence into $2.1B.
Read case study$2.1B
Est. revenue
48,652
Conquest sales
Platform
Capabilities
Enterprise
Predictive & Modeled Data
Find your next best opportunity.
Datasys combines rich consumer and business data with behavioral signals and predictive modeling to help you identify likely buyers, find more customers like your best ones, and prioritize markets. Put the intelligence to work in Datasys360 or your own systems.
Predictive intelligence
Focus on those most likely to act.
Similar profiles can hide very different needs and buying timelines. Behavioral signals, purchase history, and market context help reveal which audiences are more likely to respond.
Datasys turns that intelligence into scores, attributes, and audiences built around your objective—so your teams can focus resources where they have the strongest opportunity.
High likelihood
Facts and predictions
Understand what the data tells you.
Observed data
Recorded attributes and activity, such as vehicle ownership, company size, a purchase, a store visit, or category research.
Describes what a source records about a person, business, or event.
Predictive insights
Estimates of likely behavior, such as purchase propensity, category interest, response likelihood, or similarity to your highest-value customers.
Combines relevant data to estimate likelihood for a defined goal.
Use these estimates to prioritize audiences and test opportunities. Predictions guide decisions; they do not guarantee individual actions.
Predictive data products
Predictive data you can use.
Predictive attributes
Add predictions about category interest, purchase timing, or response likelihood to the records your teams already use.
- Typical output
- A predictive field with a clear definition.
Propensity scores
Prioritize people, households, or businesses by their estimated likelihood to take the action that matters to you.
- Typical output
- A score, ranking, or priority band.
Lookalike models
Find more prospects who share meaningful characteristics and behaviors with your best customers.
- Typical output
- A similarity score, expanded population, or modeled audience.
Modeled audiences
Build audiences around likely demand, category interest, or another business objective, with geography and selection criteria defined for your use case.
- Typical output
- An audience definition or membership file for your approved use.
Market intelligence
Compare opportunities across markets, locations, and customer segments to guide planning and investment.
- Typical output
- A ranked market, opportunity index, analytical file, or configured report.
Our modeling approach
Built around your objective.
01
Define the outcome
Choose the business question, the population you want to understand, and how you will evaluate success.
02
Assemble relevant data
Combine relevant Datasys data and signals with customer records or outcome history where available.
03
Weight the evidence
Datasys’s proprietary Smart Indexing Engine uses source scoring, sample validation, and historical performance to assess which inputs deserve more influence.
04
Build and evaluate
Develop the model around your objective and evaluate it against agreed criteria. Define what the scores mean and when the product should refresh.
05
Deliver usable intelligence
Receive scores, attributes, rankings, or audiences in a format your teams can use inside Datasys360 or your own systems.
Scores with context
Make every score useful.
Know what a score measures, which population it describes, and how to interpret its ranking. Datasys defines the model’s purpose, coverage, refresh schedule, and evaluation approach so your team can put the results to work.
Use predictive intelligence for audience development, market analysis, and commercial planning. Credit, employment, insurance, housing, and other consequential uses require explicit product eligibility and legal and contractual review.
Connected to Datasys360
Intelligence that works your way.
License predictive scores, attributes, and audiences for your own systems, or use them inside Datasys360 to inform audience strategy and activation.
Predictive data estimates likely outcomes. Datasys AI puts intelligence to work across the platform, helping teams explore opportunities and decide what to do next.
Put prediction to work.
Tell us the outcome you want to predict and how your teams will use the results. We’ll recommend the right data, modeling approach, and delivery format.