Datasys
Kia turns intelligence into $2.1B.
Read case$2.1B
Est. revenue
48,652
Conquest sales
Platform
Capabilities
Enterprise
Datasys for Automotive
Find your next vehicle buyer.
Combine vehicle ownership, household data, shopping signals, and predictive insights to recognize buying opportunities. Datasys helps automotive brands and dealer networks find relevant audiences, coordinate outreach, and connect activity to sales.
HouseholdOwnershipLifecycleSignalPredictive intelligenceGeography
BMW 7 series
Automobile
Audiences
In-market for trade-in
182KTrend rising
Coordinated action
Service reminderOfferOutreach
Matched sales evidence
Offer sentVehicle sale
Vehicle, ownership, and household data.
Shopping signals and predictive insights.
Connect campaigns to vehicle sales.
Beyond the vehicle record
Understand what may drive the next purchase.
Ownership tells you what someone drives. Lease timing, service history, household changes, and shopping activity can help reveal what they may need next. Datasys brings those signals together to inform acquisition, loyalty, and service strategies.
See the person and opportunity behind the vehicle.
From insight to sales
Connect buyer insight to sales.
Understand the market, build relevant audiences, and measure the results across national, regional, and local programs.
01
Understand buyer needs
Combine ownership, lease, service, household, and shopping data to identify changing needs and potential purchase opportunities.
VIN
lease
Transfer
Household
Activity
Modeled evidence.
Service
Repair-order
02
Coordinate across markets
Develop acquisition, loyalty, and service audiences with consistent definitions across brands, regions, and dealers.
national
United states
3.8M
regional
Texas
420K
national
Dallas - Fort worth
3.8M
03
Measure sales
Connect audience activity to vehicle sales and service results.
John Carter
Customer
2022 Volvo XC60
VIN: YV4L12RK9N123768
Measurement period
24-36 months
Vehicle sale
MatchedService record
Matched
Automotive intelligence in action
Put buyer insights to work.
Use market analysis, relevant audiences, and sales reporting to guide decisions across your automotive business.
Output / 01
Market opportunity
Output / 02
Buyer audiences
Output / 03
National to local
Output / 04
Sales & service results
Kia
Buyer intelligence at national scale.
Kia recorded 48,652 conquest sales across five regions,
representing $2.1B in estimated vehicle revenue.
INSIDE DATASYS360 OR INSIDE YOUR ENVIRONMENT
Datasys intelligence, your way.
Use Datasys360 or bring the data and identity behind it into your existing systems through enrichment, APIs, files, or integrations.
DATASYS360
Operate through Datasys360
Find audiences, activate across channels, and measure results in Datasys360.
DATA & IDENTITY PRODUCTS
Bring Datasys intelligence into your environment
Bring licensed Datasys data and identity into the systems you already use through enrichment, APIs, files, or integrations.
explore
Explore the data behind it.
Find your next buyer.
Tell us which buyers, markets, or dealer needs you want to understand. We’ll help you connect the data, audiences, and measurement that support your goals.