CUSTOMER STORY · ENTERTAINMENT

Six Flags connects audiences to $47.07M in revenue.

Across 11 parks and resorts, Datasys connected audience activity to 182,628 new ticket purchases and resort bookings.

revenue

new tickets & bookings

The challenge

Connect media to real purchases.

Six Flags needed to reach high-value consumers across a portfolio of amusement parks and resorts. The difficult part was not simply reaching them.

It was keeping 11 parks and resorts, multiple purchase paths, and four active channels connected to the sales and booking records that mattered.

What Datasys did

One strategy. One outcome record.

Datasys built proprietary audiences around each property and acquisition goal, then carried those audiences across email, display, Meta, and co-registration.

Campaign activity was matched with downstream ticket-sale and resort-booking data, giving Six Flags one connected view across the portfolio.

Property goalDefine the acquisition objective for each property.
Proprietary audienceBuild the market population around that goal.
Four-channel reachCoordinate email, display, Meta, and co-registration.
Outcome matchbackResolve activity to ticket and booking records.

The results

$47.07M across 11 locations.

The program measured $47.07 million in revenue from 182,628 new ticket purchases and resort bookings. Six Flags could see the results across 11 parks and resorts and the channels that reached their customers.

emails sent

display impressions

Meta impressions

average revenue per match

Measurement context

Matched outcomes connect program activity with downstream records; they show association and value in those records, not that one touch caused every purchase.

Explore Measurement & Attribution