Datasys
See what drove revenue.
Read case$47.07M
Revenue
182,628
New tickets & bookings
Platform
Capabilities
Enterprise
Measure Business Outcomes
Know what your investment delivers.
Connect audience and campaign activity to sales, bookings, and revenue. Datasys360 uses persistent identity to bring engagement and business outcomes into one view—helping you decide where to invest next.
Impressions
4.2M
Clicks
38K
Site visits
21K
Matched sales
1,240
Matched bookings
860
Matched conversions
612
Matched revenue
$2.4M
Beyond engagement
See the results beyond engagement.
Clicks and views show engagement, but sales and bookings often live in other systems. Datasys uses persistent identity to connect audience activity with online and offline outcomes, giving your team a clearer view of business performance.
Example · media activity
Key · Device IDDays
delivery
4.2M
opens
310K
clicks
38K
views
1.1M
visits
21K
Business outcome
Key · EmailWeeks–months
Ticket saleBookingConversionRevenue
Evidence
Matched
3,240
Unmatched
860
Window
30 days
Identity
Customer / Household
Make your next investment with a clearer view of results.
Measuring business impact
Connect activity to business results.
Start with the business question, connect the relevant records, and turn the findings into a clearer basis for your next decision.
01
Define success
Choose the sales, bookings, or other outcomes you want to understand, along with the activity and time period to evaluate.
Example study
Activity source
CTV + email logs
Business outcome
Ticket sales
Entity
Household
Keys
Hashed email, postal
Use
Campaign measurement
Event types
Exposure, open, visit
Comparison
Exposed vs. held out
Window
21 days
8 of 8 defined · Media & Advertising
02
Connect the records
Use persistent identity to connect audience activity with sales, bookings, and other business results.
Matched
3 pairs
Unmatched · activity only
1 record
Unmatched · outcome only
1 record
activity
Exposure · HH 4471
CTV
Open · HH 2290
Email
Visit · HH 9013
Site
Exposure · HH 1187
CTV
outcome
Order 48213
Day 6
No sale
Order 48390
day 12
Order 49021
day 19
Order 49072
Site
03
Use the results
See which audiences and activities are associated with business results, then use those insights to inform your next investment.
Supported count
2,140
Matched ticket sales
Value
$184K
Matched revenue
Comparison · purchase rate
Exposed
3.1%
Held out
2.2%
Next audience
Add weekend-event buyers to the next flight
Business results in view
Results your teams can act on.
See the sales, revenue, and audience comparisons behind your results, with a clear record of how they were measured.
Output / 01
Source records
Output / 02
Identity & timing
Output / 03
Resolved records
Output / 04
Sales & revenue
Confidence in your decisions
A clear basis for better decisions.
Understand the context behind the numbers so your team can decide what to repeat, what to change, and where to invest next.
Keep campaign context
Retain the audience, timing, channels, and test setup alongside the results.
Connect sales and bookings
Connect sales and booking records to the audiences and activity you want to evaluate.
Know what results mean
Understand which results connect to your activity and, with comparison-based studies, assess incremental impact.
Six Flags
The advantage shows up in the numbers.
Datasys intelligence at work across 11 parks and resorts.
INSIDE DATASYS360 OR INSIDE YOUR ENVIRONMENT
Datasys intelligence, your way.
Use Datasys360 or bring the data and identity behind it into your existing systems through enrichment, APIs, files, or integrations.
DATASYS360
Operate through Datasys360
Find audiences, activate across channels, and measure results in Datasys360.
DATA & IDENTITY PRODUCTS
Bring Datasys intelligence into your environment
Bring licensed Datasys data and identity into the systems you already use through enrichment, APIs, files, or integrations.
Accessible Mobility Leader
A clear view of customer response.
Datasys consumer intelligence helped an accessible mobility retailer attract 775,000 website visitors and drive 15–20% of its total monthly conversions.
AUDIENCE GROWTH
Website visitors
CUSTOMER RESULTS
Share of total monthly conversions
See the impact on your business.
Tell us which sales, bookings, or revenue outcomes you want to understand. We’ll help you connect the right data and build a measurement approach around your goals.