Datasys
Platform
Capabilities
Enterprise
Data Enrichment
Get more from your customer data.
Add identity, customer attributes, behavioral signals, and predictive insights to the records you already hold. Datasys enrichment gives your teams a fuller view for segmentation, analysis, and activation—without replacing your existing systems.
A fuller customer view
See beyond your customer file.
Your records tell you how customers interact with your business. Datasys adds context beyond that relationship—from household and business attributes to ownership, behavioral signals, and predictive insights.
Choose the fields that serve your business goals and bring them into the systems your teams already use.
We define the identifiers, field coverage, refresh schedule, and delivery requirements for your dataset before enrichment begins.
- Customer ID
- C10482
- alex.morgan@email.com
- Purchase history
- 12 transactions
- Household
- Last purchase
- Vehicle
How enrichment works
From your records to richer insight.
Start with the data you hold and the context you need. Datasys connects the records, adds selected intelligence, and delivers a dataset your teams can put to work.
01
Share your records
Start with your record structure and available identifiers, such as postal addresses, hashed emails, device IDs, or business identifiers.
02
Connect the right records
Datasys connects records at the person, household, or business level supported by your chosen product. We assess input quality and define how duplicates, unresolved records, and coverage will be handled.
03
Add relevant intelligence
Select the identity fields, customer attributes, category insights, or predictive data that help answer your business questions.
04
Deliver enriched data
Receive enriched records in the agreed format, with clear field definitions, coverage reporting, and privacy requirements. Use them in Datasys360 or your own environment.
Before and after
See what enrichment adds.
Illustrative example. Fields and coverage depend on your selected data product.
- customer_idCX-4291
- postal220 Cedar Ave
- hashed_emaila1f9...3c
- purchase_count12
Your records
Record connection and identity level- Selected email, mobile, device, or CTV links
Connected records
- Vehicle and ownership data
- Household & property data
- Life events & category data
- Business attributes
- Category-interest signals
- Predictive scores
Selected additions
- customer_idCX-4291Retained
- household_idHH-2291Populated
- Household size_Unavailable
- postal220 Cedar AveRetained
Enriched output
Fields with a purpose
Choose the context you need.
Add person and household links, hashed emails, mobile advertising IDs, or CTV identifiers for your approved use.
- Useful for
- Identity coverage · record connection · portability · matchback preparation
Build a fuller profile with consumer, household, property, purchase, and business attributes relevant to your goals.
- Useful for
- Customer profiling · market composition · segmentation · product planning · analytical features
Add industry-specific context, such as vehicle ownership, property characteristics, consumer purchases, or mover and life-event data.
- Useful for
- Category analysis · lifecycle understanding · specialist populations · market strategy
Sensitive or regulated data requires product eligibility and review of the intended use, geography, and applicable requirements.
Add signals of changing interests, visitation, purchases, or ownership at the level your selected product supports.
- Useful for
- Market monitoring · audience strategy · product intelligence · model features
Add predictive attributes and scores to help prioritize likely buyers, identify similar prospects, or compare opportunities.
- Useful for
- Prioritization · ranking · model development · audience selection · opportunity analysis
Evaluate the results
Measure what enrichment adds.
A useful enrichment connects the right records and adds data your teams can act on. We assess coverage and usability against the requirements of your dataset and business.
Review five dimensions of the result:
Match
Which records connect to the right person, household, or business?
Field coverage
How many connected records receive the fields you need?
Meaning
What does each field describe, and is it observed, linked, or modeled?
Freshness
Is the data current enough for your use case and ready for your systems?
Control
Are use permissions, privacy choices, retention, and deletion requirements defined?
Connected data products
Choose how to work with Datasys.
Identity Graph & Linkage
Connect identifiers to persistent person, household, and device relationships.
Data Enrichment
Add selected Datasys attributes and insights to the records you already hold.
Data Licensing & Delivery
License selected data products with agreed use rights, delivery formats, and refresh schedules.
Use enrichment on its own, inside Datasys360, or as part of an ongoing data agreement.
Start with your requirements
Plan your enrichment.
- Your record structure and available identifiers
- The people, households, or businesses to enrich
- The attributes and insights you need
- Your audience, markets, and record volume
- Your business objective and permitted use
- Coverage expectations and success criteria
- Output format, refresh schedule, and destination
- Privacy, retention, and downstream-use requirements
- How to handle unavailable or unresolved data
Build a fuller customer view.
Tell us about the data you have and what you want to understand. We’ll help you choose the right enrichment fields and define a practical path into your systems.