Datasys
Kia turns intelligence into $2.1B.
Read the story$2.1B
Est. revenue
48,652
Conquest sales
Platform
Capabilities
Enterprise
Know what your investment delivers.
Connect audience and campaign activity to sales, bookings, and revenue. Datasys360 uses persistent identity to bring engagement and business outcomes into one view—helping you decide where to invest next.
Measure across online and offline outcomes, markets, and customer journeys.
BEYOND THE CLICK
Connect the interaction to the purchase.
A customer may engage online and buy in a store, at a dealership, or weeks after your campaign ends. Datasys360 connects those moments through identity, giving you a clearer view of the audiences, channels, and markets associated with revenue.
POWERED BY PERSISTENT IDENTITY
Turn activity into business intelligence.
Bring campaign activity and business results together through persistent identity. Measure outcomes over your customers’ buying cycle, then use what you learn to guide your next investment.
Audience
Founders
Campaign
Q2 product launch
Exposure
Ad viewed
Engagement
Ad clicked
Geography
Los Angeles
Bring activity together
Capture the audiences, campaigns, channels, and timing behind your customer engagement.
Sales data
1.2M records
Bookings
776K records
Transactions
2.1M records
Conversions
10K records
Illustrative data
Connect your business results
Bring sales, transactions, bookings, and other outcomes into the measurement process.
Campaign
Q2 product launch
Engagement
Ad clicked
Activity date
Apr 3, 2026
Purchase
Apr 17, 2026
Los Angeles
$7,200
Illustrative example
Connect through identity
Link engagement and purchase records at the person or household level, including outcomes beyond the original channel.
Use case · outcome · data
agreed window
Start
30 days
6 months
12 months
Media & Advertising
Retail & Consumer Goods
Advocacy & Political
Financial Services & Insurance
Illustrative windows · configured for your buying cycle
Measure over the right timeframe
Use reporting windows that reflect how your customers buy—from immediate purchases to longer decisions.
Purchaser profile
Audience strategy
New-mover households
Attributes
Homeowner, 2+ adults
Signals
Recent move + auto intent
Markets
North Austin
Channels
Email + display
Share of purchasers
Illustrative data
Inform your next investment
Compare results across audiences and markets to guide targeting, channel strategy, and budget decisions.
MEASUREMENT FOR YOUR BUSINESS
Measure the outcomes that matter.
Retail & attractions
Connect engagement to purchases, ticket sales, resort stays, and bookings.
Automotive
Connect audience and campaign activity to vehicle sales and revenue across the buying cycle.
Enterprise performance
Compare results across markets, locations, business units, and partners.
Longer buying journeys
Follow outcomes across research, inquiries, offline interactions, and the eventual purchase.
Audience performance
Understand which audiences, data sources, and predictive signals are associated with stronger business results.
case studies
Featured
MAKE EVERY RESULT USEFUL
Know where to invest next.
Use what you learn from business outcomes to sharpen your audiences, refine your strategy, and focus your next investment.
Which audiences and markets generated the most revenue?
What do your highest-value customers have in common?
Which intent and behavior signals help identify likely buyers?
How long does it take your customers to convert?
Where should you increase or reduce your investment?
Bring those insights into your next audience and campaign strategy. Datasys360 connects measurement with the intelligence your teams use to decide who to reach and where to invest.
Illustrative report
Program
Identity linkage
Recorded outcomes
Automotive
SUV conquest
64% linked
36% unlinked
1,240
vehicle sales
Retail Goods
Holiday in-store
64% linked
36% unlinked
8,910
store purchases
Financial Services
New checking
64% linked
36% unlinked
612
accounts opened
CONNECTED REPORTING
Compare results. Share the intelligence.
Compare business results across campaigns and markets. Share a clear view of sales, bookings, and revenue so teams can make better-informed decisions together.
MEASUREMENT EXPLAINED
Common questions
Connect audience and campaign activity to purchases, vehicle sales, ticket sales, bookings, and revenue. Compare results across audiences, markets, and locations to understand where your investment is delivering value.
Yes. Datasys360 uses persistent identity to connect digital engagement with business records, including in-store transactions and dealership sales. The available identifiers determine which records can be connected.
Start with your campaign activity and the business results you want to understand, such as sales or bookings. We’ll work with your team to identify the relevant data sources, available identifiers, and reporting requirements.
Reporting windows reflect your buying cycle. Measure near-term purchases or follow longer journeys where customers research, visit, and buy over weeks or months.
Identify the audiences, markets, and signals associated with purchases and revenue, then use those insights to refine targeting and investment. Reports make the measurement method and timeframe clear so your teams understand what the results represent.
Make your next investment better informed.
Tell us what success looks like for your business. We’ll show you how Datasys360 connects audience activity to the outcomes that matter—and helps you put those insights to work.