Datasys
Platform
Capabilities
Enterprise
Automotive · Digital audience transformation
Acura sees website traffic rise 40%.
Datasys buyer intelligence helped Acura grow website traffic 40% in three months and earn a top national ranking within the brand.
website traffic in the first three months
video completion rate
The challenge
Traditional reach had stalled.
Limited data and disconnected media made it difficult to expand the prospective-buyer audience or see how people responded. The association wanted to move decisively into digital without reproducing the same fragmentation across more channels.
What Datasys did
From fragmented to connected.
More than 75% of the association’s budget moved into digital channels. Datasys used focused automotive intelligence to broaden the audience, then carried that buyer strategy across email, social, digital banners, and video.
Before
Limited traditional reach
Disconnected audience inputs
Few engagement signals
Little response visibility
After
A broader prospective-buyer population shaped with market and automotive intelligence.
One buyer-intelligence foundation across the program.
Email, social, banners, and video producing connected digital signals.
Website traffic, session duration, and video completion available as feedback.
The results
Traffic moved in three months.
Website traffic increased 40% during the first three months, helping Acura earn a top national ranking within the brand. Average session duration also increased, and digital video generated 44.6 million impressions with a 79.95% completion rate.
email opens
banners served
video impressions
website visitors
More case studies
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Datasys360 helped a podcast & radio leader turn audience intelligence into revenue growth.
11.1M qualified website visitors.
753.8M emails delivered through Nissan audience programs since 2012.
$47.07M across 11 parks and resorts.
Datasys connected audience activity to revenue from new ticket purchases and resort bookings.
Recognition
Industry leadership and awards
Inc. 5000
Fastest Growing
American
Business Award
Intercon Award
Communicator
Award
Hermes Award
Ready to connect data to outcomes?
Show us the audience, market, or outcome you need to connect. We’ll show you how Datasys360 can bring it together.
