Video advertising puts messaging before, during, and after videos, creating opportunities to engage high-value audiences. With the right advertising platform, you can use audience data to refine your strategy and provide consistent, relevant ad experiences in real time.
Video marketing is arguably the most popular advertising medium used today. Currently, 87 percent of online marketers use video content in their marketing strategies. Worldwide, 51.9 percent of marketers cite video as the content strategy that produces the best Return On Investment (ROI). More specifically, surveys show that video content embedded in your website’s landing page can increase your conversion rate by 80 percent.